Band research

Paul Weller 
The Vee's have previously covered for artists such as Paul Weller, with the focus on mod/punk rock. His music has clearly influenced the bad, therefore, I believed it to be beneficial to began researching to collate ideas for band image and videos.

Target audience 
Paul Weller was involved in the band 'The Jam' in 1976, until 1982, which followed the mod/punk rock genre. This targeted males ranging from the age of eighteen, possibly to late thirties. Therefore, then he became a solo artist, many of the fans of the band would have followed Paul Weller, giving a good idea of the target audience. However, this audience would now be older as he was re established much later, in 1991. Therefore, the target audience now would be people around his age, approximately late forties to sixty years of age. This coincides with the Vee's pub-based audience, which ranges from eighteen, up to possibly late sixties.