Sunday 20 February 2011

Magazine cover research

The images


Example 1
Example 2


In each of Oasis's promotional posters, they are represented as bold and confident. There is a sole focus on the band members, as they have a plain background, with just the members of the group in the shot.  In example 2, there is a clear leader, Liam, who is unique from each of the others as he is in the foreground and the front of his coat is on show, where as, the other members only have their faces showing. There had obviously been a change within the group, and this poster sends the message of a dominance. This poster is older than that of example 1, which shows a progression and change within the group. In example 1, there appears to be an element of equality within the band, rather than having one of the members standing out more than the others. However, the Gallagher brothers are in the foreground, suggesting slight dominance over the rest of the group. The differences within the posters reflect the changes which have taken place in the group, for example, the greater importance of Noel. 

 The black and white is a highly bold statement and, in my opinion, massively effective. They are going back to basics,  highlighting the members themselves by using dark tonal colours, such as black, white and grey. In example 2 these colours were used in order to simply show the bands faces. This was the earlier poster, which is a good method used for new bands as it introduces the audience to the band members themselves so that their target audience are able to recognise them. The target audience has a lot to do with the image formed for bands, therefore, in the early days there is a great focus on the group members in order to collaborate a fan base and build an image from this. However, the main leader, Liam, is wearing dark glasses, elimination the eye connection with his audience and suggests a formation of a 'bad boy' image. This image co insides with their music very well, therefore, this poster is an accurate representation of both the band and their music.  Although there is still a sole focus on the band members in example 1, they have more than just their faces in the shot.  Their clothing is shown in the poster, reflecting more of their image and identity which would appeal to their brand audience. 

Magazine covers must include:
- a picture of the band and their name
- date of release
- song
- record label

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