Costume

After research into similar bands, I decided that their attire should be smart/casual for the performance part of the music video. I have looked on the Vees facebook page and went through their pictures in order to gain a better idea of their fashion and image. I believe it is important for their personal image to be reflected through, as well as a professional and fashionable element.

Research

I found that for their pub gigs, their attire is very casual, consisting of a basic t shirt and jeans. This fits their wide target audience, rather than formal clothing such as a suit, which would more likely appeal to an older audience.

These casual outfits may be suitable for the pub, attracting an audience of people aged over 18, up to possibly 60, however, for our video it would not be appropriate. We are looking to locate the performance in a hall, placing the band on a big stage. Although the target audience will be the same, the venue will change, clashing with this casual image. The  concert scene prompts a more formal image, representing the band in a more appropriate manner.

Research on their formal attire (source found from their facebook site) :

These outfits are a lot smarter, the pictures taken from a wedding event. This may been seen as too formal, as the band needs to be able to connect with a contemporary audience, as well as a slightly older one. I also believe that bands convey a better image when their is a theme connecting them, such as a colour of their shirt, or pattern. This could reflect the artists as being a close band, which is important for the audience to see. I therefore research more appropriate outfits which would both appeal to their target audience, and portray a branded and suitable image.

I had previously researched the Kings of Leon's clothing, which is smart/casual and fashionable, relating and attracting the younger adult audience of around 18 years old. For many of the older audience, they have grown up with the band, and therefore, the fashion complex is less important in selling the band, as they have already grown to connect with the band and its music. The Vee's are a slightly older band, therefore, need to concentrate on their fashion in order to entice the late-teen audience.
Black is a very bold statement, which is both modern and traditional. It is a very safe option, therefore, I believe for the performance part of our video, the band members should all wear a smart black coloured polo shirt. This option provides the band with a image which reflects their closeness and one which will be recognised by their wide target audience. Although it the outfit needs to be relatively formal, it also needs to be able to relate to the young audience. A nice dark polo shirt tucked into smart trousers is a popular look for the contemporary music fans.
  

Grey trousers are now very fashionable, appealing to that younger audience. I therefore looked up the style which I believe would be suitable for the band. It needs to be remembered that the location is formal and therefore their attire must reflect this.